Sega’s Campaign Against Nintendo

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Sega Genesis’s library compared to Super Nintendo’s

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Link to video advertisement: https://www.youtube.com/watch?v=mK0OFsWWzu4

These ads were taken from the competitive times between Nintendo and Sega, and the race to see who would come out the victor, although it’s pretty clear which company won. Because of this, I will be looking at the losing side and how their marketing campaign pitted up against Nintendo’s.

All these ads have something in common: they glorify Genesis and bash Super Nintendo. Because of this, the worldview here is “I want to be superior, so I will purchase the superior console”. ¬†People want the better, flashier product, and what better way to advertise this than put down the opposition?

The target audience (at the time) was niche because video games didn’t appeal to many people. Nowadays, you’ll almost never find a household without a Nintendo Wii in the living room. But back then, video games were considered “children’s toys”. It’s interesting to see a medium and its companies slowly grow from targeting a niche audience to targeting a mass audience.

Do Audiences Exist or are they Created?

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Some can argue that they can be created, but it is undisputed fact that audiences do indeed exist beforehand. The thing about many people is that they don’t always know what they want, and that they have to be shown or taught what it is they want.

For example, say you like comedy television shows, but you begin to like soaps. This strikes you and some others as surprising because you wouldn’t expect yourself to enjoy something so different. Audiences set their own expectations, but sometimes they won’t even begin to guess what they expect out of other things.

I don’t watch that much television anymore, so I don’t know what to expect out of most shows nowadays. This presents either a challenge or a blessing to a company or organization depending on their audience’s needs. Some audiences would be happy if something’s just thrown at them, and some will go rabid if they’re not given exactly what they want.